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After several days with the iPhone 18 Pro Max, it becomes clear why Apple has updated the top model in the Pro lineup. The same 6.9-inch format remains, but the A20 Pro chip, new cooling system, and variable-aperture camera are the main changes. The display has not become brighter: it still reaches 3000 nits outdoors and 1000 nits of typical brightness, which means a 0% increase. However, video playback has increased to up to 43 hours compared with 37 hours on the 17 Pro Max, representing a 16.2% improvement. All main cameras still have 48 MP sensors, so Apple does not provide a specific percentage increase in detail or dynamic range. The main camera, however, now features an f/1.5–f/4.0 aperture. As a result, the model is aimed at users who value photography, a large display, and long battery life.
The body is almost identical to last year's model: an aluminum unibody design, Ceramic Shield 2 on the front, and Ceramic Shield on the back. The dimensions are 163.4 × 78 × 8.8 mm. The weight has increased from 233 to 249 g, which is 16 g or 6.9%, while the thickness remains unchanged. In the hand, the smartphone feels dense and heavy, so using both hands is more comfortable when recording video. The glass surface collects fingerprints, although the oleophobic coating helps to some extent. The updated Dynamic Island has become more compact and can display up to three Live Activities.
The main camera change is not about megapixels but about light control. The 48 MP Fusion Main camera now offers four aperture settings: f/1.5, f/1.8, f/2.8, and f/4.0. In low light, the lens can be opened wider, while for portraits it can be stopped down to adjust the depth of field. The camera also features 100% Focus Pixels and sensor-shift stabilization. The telephoto camera remains 48 MP with 4x optical zoom, while digital zoom reaches 40x. As a result, night shots and portraits offer more control, but it would be incorrect to claim a specific percentage increase in detail.
The A20 Pro is built using a 2-nm process and features a 6-core CPU, 7-core GPU, and Dual 16-core Neural Engine. Apple claims up to 40% faster graphics performance compared with the A19 Pro, while the new vapor chamber provides up to a 40% improvement in sustained performance. Telegram, the browser, YouTube, GPS, and music run without interruptions; the difference becomes more noticeable in games and during long rendering sessions. The C2 modem also consumes up to 15% less power than the C1X.
iOS 27 is closely integrated with Apple Intelligence and the new Siri AI. Animations are smooth, the settings remain familiar, and AI works directly within system apps. Content creators get access to ProRes RAW, Apple Log 2, and Dolby Vision 4K at up to 120 frames per second. The stereo speakers are suitable for movies and music, while USB-C allows fast transfer of large files. Compared with the Galaxy S26 Ultra, Apple's approach is less focused on extensive customization, but it is more deeply integrated into the company's ecosystem.
The improvement in battery life is more noticeable. Apple claims up to 43 hours of video playback, up to 38 hours of streaming, and up to 29 hours of regular use. The six-hour increase over the 17 Pro Max represents approximately 16.2%. In a mixed routine involving messaging, social media, GPS, music, and several hours of screen time, the additional capacity provides more breathing room. Games and navigation drain the battery faster, so the official figures should not be treated as guaranteed screen-on time.
Charging has also become faster: with a 60W adapter or higher, the battery can reach approximately 50% in around 15 minutes. Apple promises up to seven hours of video playback after just five minutes of charging. With MagSafe, 50% can be reached in approximately 30 minutes when using a 35W adapter or higher, which is convenient before a trip or a long day.
After several days, the iPhone 18 Pro Max feels less like a completely new design and more like a substantial refinement of the existing concept. It is particularly suitable for photographers, students, video creators, and users who spend a lot of time watching content or using GPS. The compromises are clear: the 249 g weight is noticeable in the hand, while the display's maximum brightness remains at the level of the previous generation.
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